Nike Dream Crazy | Nike | Wieden+Kennedy, Portland | 2019
Nike’s 30th-anniversary film put the brand shoulder to shoulder with NFL quarterback Colin Kaepernick’s stance on police brutality, publicly supporting his activism with the tagline: ‘Believe in something, even if it means sacrificing everything.’ By taking a clear stand, it appealed to younger generations and showed how polarising content can pay off: Nike’s stock price rose to an all-time high.
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