Listerine wants to communicate with families to reinforce the power of Listerine against cavities and promote a daily use among children and adults of Latin America.

We developed a serie of animations with one of the biggest local characters of Cartoon Network at Latin America: The Jorel's Brother. A original content with 52 episodes presented Jorel's Brother fighting against a big Cavitie.

To encourage the daily juse of the product, the 52 episodes went on air during the time of consumption of Listerine: in the morning, after lunch and bed time, during 6 months in all Latin America. Marathons with the episode went on air during the weekends.

The episodes was placed 3 times per day during the commercial breaks, during 6 months at Cartoon Network, in all Latin America.

This campaign run acros Latin America at Cartoon Network television.