FIAT wanted to create an innovative, long form radio approach to launch the FIAT 500 in the U.S. market. So we gathered some of the country’s best storytellers to bring to life the core values of FIAT, resulting in “Alternate Routes: The FIAT Storytelling Series." Recorded in front of live audiences in New York and Los Angeles, short-form storytelling highlights were created. They aired on the radio in five key markets and as a web series across digital properties, resulting in a unique, captivating integrated campaign unlike any other, particularly in that we created branded content for radio.