Cannes Lions

FORD KA

WUNDERMAN, London / FORD / 2009

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Overview

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Credits

OVERVIEW

Execution

Our campaign 'Find It' is all about discovering things for yourself.We created a fun 'Where's Wally?' style poster which we deliberately made visible by mailing it in a clear outer – it was vital to engage people immediately. The poster itself has lots of tiny Kas hidden within a quirky, illustrated cityscape; this featured some strange but fun things that were going on. There were cross-dressing football fans, alien invasions, a light sabre fight between Yoda and Darth Vader, monsters from the deep and much more – see if you can find them.

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