Sydlexia is a learning institute for dyslexic children that use cutting edge techniques such as tactile learning and a unique three dimensional cognitive approach to help dyslexics overcome their learning difficulties.

Our brief was to increase awareness of their work with dyslexics and their methodology to treating it. Ultimately, they wanted to drive more people to their website which has more exhaustive resources on the subject of dyslexia and that served as a portal for any enrolment queries.

While those with Dyslexia can struggle to read even simple words, they find it easier once they’ve learned methods driven by visual, tactile and spatial stimulation. We increased dyslexia awareness as well as awareness of these teaching methods by designing posters that feature broken words that could only be decoded by folding the poster into a precise origami form. These posters and folding instructions were freely available online and could be downloaded, shared and printed by anyone.

We chose different coloured posters not just for aesthetic reasons, but also because dyslexics find it easier to read on lightly coloured paper. Instead of using just black type we used visually interesting colour combinations that complimented the base colour of each poster for some visual flair.

The aim of these communications was to make them universally accessible. We created printable posters that can be downloaded from anywhere and were available in two versions: ones that could be printed in colour on white paper, or ones that you print in black on coloured papers.

The paper chosen is thin but cotton based which allows for easy folding while maintaining strength.

Developing the posters so that the typography aligned with the end folds was very involved, and required the design of a folding grid that calculated where to position the broken pieces of type so our deconstructed type could become legible.