Between now and 2012-2015, 71.3% of consumers will investigate online before buying at the store (survey: VISA / The Store of the future 2012-2015). An increasing number of customers now do a pre-selection on the Internet.As this is where the act of buying actually occurs, the sales outlet must be designed to complement the website: quality of human relations, possibility of personalising a vehicle, customised services (advice, financing)Customers who have a high need for service, in line with their lifestyle.CREATE A NEW CAR DISTRIBUTION IN CITY CENTER re-invents:An environment which translates the new brand style.

A retail space articulated around 4 spaces:LE LAB, where cars can be customisedNEWS, regular brand updatesURBANITE, the eco-mobility offerCONSEIL and FINANCEMENT

A second "Peugeot City" is already open in a Ryad shopping centre (Dubai)