The Life Saving Scarecrow was designed to tackle the issue at its geographical point of impact, rural India, with the express objective of reducing farmer casualties and saving the lives of agricultural workers during the monsoon season. But the Scarecrows function went further than grounding electricity through a lightning rod. As artistic sculptures, the Life Saving Scarecrows also became a source of cultural pride for farmers since they beautifully represented rural farm life. Therefore, the scarecrows were cherished not only for saving lives but also as works of art. Each piece became a focal cultural point for the villages in which they were installed. The environmentally friendly sculptures were even constructed out of recycled scrap metal.

The Life Saving Scarecrows employed simple design elements that directly spoke to our target audience. The 8-foot-tall scarecrows incorporated a lightning rod to channel lightning into the ground and create a safe zone for farmers in the event of a storm. Designed to reflect daily rural life, the Life Saving Scarecrows also became cultural focal points for each village. The became representative of each rural are. The structures themselves were environmentally friendly and created out of recycled scrap metal. Each Scarecrow had a lightning rod, copper coil, copper cable and ground rod to safely earth any lightning strike. By partnering with local authorities, farmers were also educated about how the Scarecrows worked and what they could do to protect themselves during storms.

The Life Saving Scarecrows were 100% effective, with no further no casualties from lightning strikes in the rural community after its implementation. As a direct result of the Life Saving Scarecrows, brand love for Varuna increased by 7%, with the company consolidated its positioning as a conscientious brand dedicated to the wellbeing of the community and CSR initiatives. The cultural impact of the Scarecrows is both significant and ongoing, with Varuna, the municipal body of the constituencies where the Sculptures was located and the government itself inviting brands across India to support the cause so that Life Saving Scarecrows can be installed nationwide in time to save more lives by the next monsoon season.