All the natural disasters that we witness are more than that, it´s planet earth trying to communicate with us a message in the form of hurricanes, glacial melt, highest or lowest temperatures ever, sandstorms, and all sorts of natural phenomena. And what is the message behind this? planet earth telling us to stop sending plastic to the oceans, to stop starting fires in the Amazon forest, in Australia, the Patagonia or California, to reduce the air pollution that deteriorates the ozone layer, so we can care for the air we all breathe. All of this is what planet Earth is trying to make us aware of with its language. Even worse, that information is sometimes kept in secret or manipulated.

For all of these reasons it was about time to get the message straight, so we can take action and take care of the earth, before it is too late.

We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and the world's most advanced environmental monitors around the world. With the help of Machine Learning, we converted data from floods, forest fires, air quality, temperature and CO2 levels, into tweets from the earth in real time: an alert = a tweet.

In that way, earth itself without human intervention and with precise data, made its health condition a trend among its inhabitants and leaders around the world. Reaching younger generations and creating a conversation on twitter to take action before it´s too late.

Using the world's most advanced environmental monitoring systems: IQAir, Ambee, Center for Polar Observation and Monitoring and AccueWeather among others, we needed to reach out to a non-environmentalist younger generation in a distinctive way, to encourage with Greenpeace their real concern for the planet.

To achieve it we created the first Twitter account for the earth that sends messages without human intervention. An account aimed to make entities, personalities and local and national governments, see everything the planet is going through at the exact time that environmental alerts for fires, floods, CO2 levels and air quality, are happening. All of this messages to help them take action and find solutions that build everyone’s care for our environment.

After identifying the most advanced sources of data on the different environmental topics and configuring the correct parameters; the algorithm determines the alarming rates and triggers the alarm. Depending on the alert, it determines the message to be sent, tags the people or institutions that could take action on it according to the matrix of predetermined configuration values. Once the process is made, it automatically sends a message from its twitter account once the alert is detected by the tool.

Developing an automated system of generation of messages tweet type based on analysis and parameterization of answers of trusted sources related to earth's monitoring, we not only impacted the environmental sympathizers audience, but also generated consciousness in the new generations that are so engaged to social networks to whom Greenpeace wanted to reach in a new, different, and disruptive way.

On Earth's day 43 countries interacted + 171,2 MM impressions.

Results on Earth’s day:

• Verified by Twitter – (Non human intervention account).

• + 171,2 MM impressions

• Trending topic in an hour on launch date

• 570 early alerts generated on potential natural disasters

• 43 countries interacted:

Colombia, España, Chile, Argentina, Bangladesh, Italy, Afghanistan, Japan, Indonesia, Nepal, Vietnam, China, Bulgaria, South Korea, Peru, Malasia, UAE, Iceland, India, Mexico, Russia, USA, Kuwait, Israel, Egypt, Singapur, England, South Africa, Canada, Hungary, France, Iran, Uganda, Pakistan, Bahrein, Romania, Eslovaquia, Phillipines, Mongolia, Bosnia-Herzegovina, Macedonia, Ghana.

• 12 languages tweeted