The Brief #3

In Partnership with New Zero World

Introducing New Zero World, the charity partner for The Brief #3. Averting the climate crisis is the mission at New Zero World’s core. They’re utilising the power of creativity and business effectiveness, harnessing the power of storytelling to foster meaningful conversations around the world.

By bringing together the media, the creative industry and the youth climate movement, New Zero World aims to push for change with the key drivers of economic and social progress behind them.

WINNERS

Team Groot

View the winning work, 'Message from the Future', by Abigail Hellem, Udo Nery, Mila Ugryn, Natasha Lashly and Alejandro Orjuela. Future versions of influential senior executives become the spokespeople of this campaign emphasising that climate change does not only affect the climate or the environment – it also threatens jobs, economies, migrants, food production, and more.
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SHORTLISTS

Team [TBD]

View 'An Alternate Ending' by Fiona O'Connor, Cian Mcintyre, Mert Mustafa Unsal and Judita Ružičková – which flips the script and challenges the best professional storytellers to give the world one last chance for an alternate ending and a hope for a sustainable future.
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Team The Human Agency

View 'Hiring Now: Chief Earth Officers' by Yuxuan Heng, Akanksha Bahl and Sreenath Pujari – a campaign which creates the world’s first recruitment drive to get our home planet its very own Chief Earth Officers.
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Team 40-Love

View 'The Lone Bee Honey Jar' by Sebastian Cuevas, Jaime Pallares Duran, Linnea Corn and Alana Marques Silva – a campaign that invites leaders to join EPIC by demonstarting that working together is the only way to make a difference.
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Team TercerMundo

View 'Shift Your Focus' by Camila Witt, Esteban Fino and Haroldo Moreira – which taps into the idea that people often overlook what doesn't directly affect them, aiming to awaken empathy and bridge the gap between distant crises and individual lives.
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Team Natural Selection

View 'Earth's Most Powerful Tool' by Elyse Killingback, Liam Ratliff, Hilary Tay and Jereek Espiritu – a campaign that makes individuals more hopeful about their own ability to make a difference, and thus much more likely to be galvanized into taking action.
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