Cannes Lions

ANTI-SHARK'S FIN CAMPAIGN

Y&R SINGAPORE, Singapore / OCEANNENVIRONMENT / 2009

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Overview

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OVERVIEW

Execution

We created a DM in the shape of spilled blood. It was slipped beneath the doors of middle and high income households. While this may seem drastic to some, the truth is sharks are being murdered in their own homes everyday. We created both English and Mandarin versions for distribution within the Asian region.