Every day, 29 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This is one death every 50 minutes. As a beer brand, Budweiser is responsible for doing something to prevent and make people more alert of the dangers of drinking and driving. That’s why the brand launched the Drive Wiser platform. We created a campaign series that, by interacting with the media, alerts readers in a way that makes them re-think the effects of alcohol when driving. The prints were launched on the National Beer Day, to remind people that getting home safe is more important than to celebrate.