Kantar’s global research found that 88% of people agree that “not enough brands do a good job of representing people similar to me or my community”. What’s more, a global analysis of 11,000 ads on Kantar’s Link platform showed that ads are more effective when they feature people from more diverse backgrounds. Join this LIONS Intelligence session, delivered by The Work team, to learn from Lion-winning work that has raised topics that can be challenging - and even uncomfortable - for audiences. See how inclusive design can have huge brand benefits for the likes of Microsoft, IKEA and Tommy Hilfiger. And see how big brands have used their influence to promote progress. Jo-ann Robertson, CEO, Global Markets, Ketchum, and Jury President, PR Lions 2023, will be hosting the Q+A for this session.