“We need a clearer, more focused, more accountable understanding of what Creative Effectiveness means,” said Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup, in the LIONS | In the Making podcast. Here, the 2024 Creative Effectiveness Lions Jury President shares six examples of creative work that delivered measurable impact.
Hear more about Harjot’s judging criteria in episode three of The LIONS Podcast, now available on The Work.