Take on the World’s Most Urgent Brief

Allergy relief brand Claritin’s OOH work demonstrated how to use data to inform a change in approach. Instead of just relieving the symptoms of allergies, it helped communities combat the problem at source. By planting female trees across the US and arming policymakers with data, it reduced pollen levels by 25%.

Many fried food carts in Colombia run on stolen energy. The ‘Self-Sufficient Food Cart’ found a second use for expensive cooking oil, transforming it into a sustainable fuel to power these businesses. It shows how a more sustainable approach can solve another problem – in this case, theft.

‘addresspollution.org’ reframed pollution as a threat to both health and wealth by linking statistics to UK house prices. Thanks to this new metric, estate agents in the UK are now required to disclose air quality information. The work shows how to piggyback a national obsession to make an environmental issue feel more relevant.

The ‘Palau Pledge’ required all visitors to the small nation of Palau to sign an environmental oath before they could enter the country. A winner of three Grands Prix, it helped Palau become the first country to incorporate environmental practices into its immigration laws. It demonstrates how to foster a spirit of collaboration with your audience to supercharge a sustainability initiative.