Successful creative work hinges on groundbreaking ideas, as well as the teams and cultures driving them. Find out more in the fifth instalment in our series of reports bringing together insights from the 2024 Festival content streams and winning work
Introduction: Diversify perspectives
Nurture safe spaces
Encourage allyship
Champion change
There's a commercial advantage to taking a more inclusive approach: companies in the bottom quartile for gender and ethnic diversity are 66% less likely to have above-average financial performance, according to McKinsey.
Here, we break down how the teams behind this year’s winning work cultivated environments that blended diverse perspectives, fostered empathy and encouraged new spaces for bold, innovative thinking.
Speakers across the stage were clear: to generate more relevant and memorable creative work, organisations must build inclusive, comfortable team environments where people can be their true selves.
A common theme at Cannes Lions was the power of empathy. This means considering the needs and lived experiences of people who have a different perspective from yours and supporting them where needed.
Lion-winning work showed the benefits of rethinking recruitment, supercharging internal cultures with inclusion and understanding.
Andrés Ordóñez | Global Chief Creative Officer, FCB