Get ready for an electrifying session with Erica Taylor, the trailblazing first CMO at one of the globe's most innovative biotech companies. She'll share riveting insights from her ground-breaking journey and reveal how she's shaking up the status quo to foster a hotbed of creativity at Genentech. Don't miss out on this opportunity to learn how to ignite and nurture a creative culture in an organisation that embraces tough questions with open arms. Joining her on stage will be Mel Routhier, Global Chief Creative Officer Health + Wellness, VML, bringing a dynamic agency perspective. Together, they'll unpack transformative, creative strategies that are paving the way for a healthier future.