Join this session to learn how to lead the transformation of a brand into a cultural phenomenon that dominates the headlines, as well as the behind-the-scenes stories along the way. The Changemakers series spotlights inspiring women who champion underrepresented voices and ignite business, cultural or social transformation. Whether it’s a story that changes the world or a story that changes us, prepare to get inspired to chart your path and rewrite the narrative. This series is created by Cannes Lions and in partnership with The Brandtech Group