How do you take a cute idea and turn it into a hilarious campaign? You can’t. Cute is the opposite of hilarious (we have three charts to prove it). To learn this and the other comedic rules, join comedian Ed Night, Director David Shane and writers Julie Matheny and Greg Hahn as they attempt to create and perform a funny ad from scratch, using only their wits, a super-expensive velociraptor costume made out of vulcanised rubber, and a single roll of Bounty paper towels.