The separation between marketing and purchasing is gone. Commerce is now interwoven through every digital channel. With this emerges a new set of customer behaviours, challenging every assumption previously held, and leading to brands investing heavily into commerce platforms under the promise of seamless integration of data and marketing. Yet with every brand having access to the same technology, commerce experiences often look & feel generic. In this new everything, everywhere, all-at-once world, accelerated by AI, there are now unprecedented opportunities to differentiate. So as brands fight for customers time, attention, clicks and love, they must embrace commerce as the next creative frontier. Join R/GA and IPG as they show you a glimpse into what the future of commerce experiences will look like, and how to make the transactional inspirational.