Every day, people turn to online communities like those found on Reddit to solve problems, fuel passions and make informed decisions. This creates an environment rich in consumer insights and valuable behavioral signals. But how can businesses identify and action these insights in their marketing plans? And how can brands successfully participate to drive meaningful engagement with their audiences? From r/AskReddit to r/AITA, Reddit’s communities make up one of the largest open archives of human experiences, and are an invaluable resource for brands. In this session, Reddit CEO Steve Huffman discusses how businesses can tap these online spaces to learn what people think, spot trends, test ideas and participate in discussions that drive growth.