With marketers under pressure to deliver quick results, a fresh case for creative brand building needs to be made. This session will do just that and show how creativity works in the digital economy. Since DoorDash’s inception 10 years ago, it has continually evolved its marketing approach to fuel record-breaking growth. Discover how DoorDash has built its brand over the past decade, uncovering the most important unlock to drive effectiveness – next-level collaboration – to become a culture-defining brand that delivers everything, including the Super Bowl. Taking place throughout the week, the Creative Impact Unpacked series delves into key themes defining impactful creativity. Get inspired by five different perspectives and unpack what really matters when it comes to effectiveness. — The Creative Impact content stream at Cannes Lions is co-curated with WARC, the authority on marketing effectiveness. —