18
June
2024 / Host: Mark Ritson / Stage: Rotonde Stage
Yeah, ok, “creativity”. We get it. But creativity could be just one factor in the vocabulary of marketing effectiveness. This eye-opening and ever so slightly heretical presentation will look at all aspects of marketing effectiveness and how they work alongside, underneath and on top of creativity to get marketing to work better.
— The Creative Impact content stream at Cannes Lions is co-curated with WARC, the authority on marketing effectiveness. —