Today, content creators are widely respected across many sectors: they are appearing in blockbuster films, winning Emmys and even working with presidents and world leaders. Yet still, they struggle to earn respect and achieve mutual understanding with the brand and agency partners they work with daily. They are stereotyped, talked *about* but rarely talked *to*. But respecting content creators isn't just ethical, it's strategic. What preconceived ideas are impeding your success with creator partnerships? What will you miss out on if you don’t dispel these misconceptions? And how can advertisers elevate their content strategy by learning from and partnering with creators? Join Kahlil Greene, an Emmy-nominated and New York Times-featured content creator, to learn how to unlock creators' full potential and build lasting, meaningful partnerships that benefit everyone involved.