20 June 2024 / Host: Cannes Lions / Stage: Terrace Stage

What is the "ick" we get from brands and how can brands avoid this fate? What makes people cringe and why does it become a mob mentality? How can user-generated content (UGC) help avoid this? What role do creators play in shaping this discourse? Dive into the top trends and pitfalls with the 'experts' in the field. Join top creators on the Terrace for a fun and interactive crash course on content creation in 2024.

Speakers

Ziad Ahmed

Head of Next Gen

Noah Miller

Creator

Madeline Argy

Creator and Host

Yuri Lamasbella

Content Creator