The marketing profession is at risk of irrelevance unless we reimagine its value. To attract and retain the best creative minds, it must again become the home for innovators, agitators – and the 'crazy ones'. We need to anchor marketing in a new set of values, starting with being honest about the status quo. Creative focus needs to shift from selling stuff to solving needs, from chasing the next tech to creating human-led, tech-enabled solutions. Change will come from continuous action and pursuing programmes that deliver real human value. Hear from the growth leader and the Chief Brand and Experience Officer of Mars Petcare, a $30bn+ home of billion-dollar brands, about reimagining marketing, re-humanising brand building and creating long-term value.