Anselmo Ramos and Gaston Bigio, Co-Founders and Creative Chairmen at GUT, started a brand from scratch – and in only five years, it became Cannes Lions Independent Network of The Year. Learn how they created the ad agency and the life they wanted by owning and living up to one word: bravery. In this talk, they’ll share the Gutsy Guide to Brand Building with tips and advice to help any client, agency or person find that one word that will ultimately become your brand essence, and the fastest way to achieve all your dreams and reach your fullest potential in advertising and life.