Mischief is one of the most admired creative agencies in the US. Last month, they became the most effective of the year, winning 19 Effies at the latest US Awards. Alongside their client, Tubi, they claimed the Grand Effie, the best in show. Join this session to hear an insider view of the case, uncovering what they did and how they did it. Join Traci, Greg and Nicole for a frank and fearless conversation covering everything from how to build robust relationships with your partners, to what makes a brilliant brief, and how to create safe spaces for daring ideas. Don't miss out on a hit of inspiration, alongside practical advice you can apply when you're back at your desk.