Hear from the recipient of this year's Entertainment Person of the Year Award – a prestigious recognition of the vital role entertainment plays in the marketing and communications landscape. This award celebrates creativity that inspires others to craft compelling, impactful and entertaining content. This year’s Entertainment Person of the Year Award hounours Mattel's Chairman and CEO, Ynon Kreiz. He has led a multiyear transformation strategy that established Mattel as an IP-driven, high-performing toy company. Mattel Films’ first movie, ‘Barbie’, became a cultural phenomenon, achieving the largest global box office in 2023 and the industry’s 14th-highest-grossing movie of all time. Join Ynon for a powerful keynote ahead of receiving the Award during the Festival’s legendary final Awards Show.