What will the future look like? Our hand-selected visionaries will paint a picture of our world 18 months from now. Unlocking Gen Z: China Focus As the lead of dentsu Z, a Gen Z creative team, Chris will curate the latest ideas and experiences from the Gen Z community and explore ideas that truly resonate with young consumers while establishing a meaningful connection between them and brands/platforms. Creative Process Behind Viral Ads Jill Lyons, who leads creative operations at Maximum Effort, Ryan Reynolds’ creative engine, will share the process behind creating viral ads. This series is created by Cannes Lions and in partnership with Itau Unibanco.