When the economy sputters, marketers are often faced with unique challenges. Marketing budgets are more vulnerable during a time when it's imperative to have their brand out there. To combat this tension, CMOs must demonstrate how creativity drives business growth. Building a healthy dynamic between the CMO and CFO has never been more important for marketing’s success. During this interactive session, hear from Chief Marketing and Communications Officer Raja Rajamannar and Chief Financial Officer Sachin Mehra. Walk away from the session understanding the impact of a CMO and CFO connection; how it enables marketers to build the brand, drive the business and create competitive advantage; and experience the magic of Priceless through a special surprise, uniquely curated for this session.