19 June 2024 / Host: Dentsu Creative / Stage: Atelier

Join this session for a 'punk' and minimalist training on the deconstructive power of low-fi technology and analogue photography. In a world obsessed with innovation for the sake of innovation, we forget that great creativity is rooted in questioning our approach to the reality that surrounds us. Riccardo Fregoso, Chief Creative Officer, Dentsu Creative, and internationally renowned Photographer, will help you rediscover your pure artistic attitude and will show how film photography can specifically help on that journey. You will: - experience a new creative medium with a vintage Zenza Bronica camera - learn how an external creative outlet can inspire your work - understand how using traditional methods can help fuel future ideas.

Speakers

Riccardo Fregoso

Chief Creative Officer