We know that innovative ideas shape culture. We also know that big ideas spark conversations, establish new norms, form communities, and craft consumer experiences. So, what does it take to execute an idea so big that it scares you? Through the lens of the collaboration to create a first-of-its-kind 5G-connected football helmet, two industry titans will share how they took on a big idea that was three years in the making. Witness an exploration of the mindset required to execute audacious ideas that scare you. Stoute and Kenny will deconstruct their process, from harnessing cultural insights to navigating risks and overcoming resistance. You'll gain a roadmap for transforming customer experiences and forging lasting connections through authentic storytelling and cutting-edge technology.