The Unstereotype Alliance unveils ‘The Business Case for Progressive Advertising’ and lays to rest misconceptions that ‘woke equals broke’. In partnership with Oxford University’s Saïd Business School, Kantar, WARC and six of the world’s leading brands, we reveal an industry-first study that proves inclusive content drives sales. While existing qualitative evidence shows advertising performance and purchase intent are improved when advertising is diverse and progressive, this session uncovers how it converts to sales across multiple sectors, worldwide. Hear from key contributors to learn what constitutes inclusive advertising and how brands can embrace the data to develop lucrative content that satisfies customers and stakeholders and drives positive social change. In times of economic challenges, this evidence will help transform critical boardroom