Instead of chasing the new, what can creatives learn from an unwavering focus on quality and making things that last years, not seasons? Tyler LaMotte, Patagonia's Creative Lead in Europe, will be joined by designer Stuart Trevor, the man who made fashion history when he founded All Saints and has now ripped up the rulebook again with his new eponymous label, STUART TREVOR, founded on the idea ‘what about a clothing brand that doesn’t produce any clothes?’ Joining them on stage will be Shailja Dubé who leads the British Fashion Council's world-leading sustainability programme, The Institute of Positive Fashion. Together, these three industry authorities make the case for quality and embracing the unfashionable as a solution to saving our home planet.