The celebration of creativity is at the heart of the Festival, and the Lion of St Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry. This year’s Lion of St Mark hounours lifetime achievements of France’s foremost advertising pioneer and former Co-Vice-Chairman/Chief Creative Officer at Havas – Jacques Séguéla. With a career spanning more than 60 years in the industry, Séguéla has produced consistently iconic work for brands like Air France, Apple, Carrefour, Citroën, Louis Vuitton and Microsoft, as well as highly successful political campaigns, and he has authored numerous best-selling books on advertising. Join him for a powerful keynote ahead of receiving the Award during the Festival’s legendary final Awards Show.