Join this session to see two masters of long-form creativity deconstructing their own work and revealing cinematic secrets that will help you transform your stories into unforgettable experiences. Oscar-winning filmmaker Asif Kapadia and Alexander Schill, the Global Chief Creative Officer of Europe's largest independent agency network, join forces with SAWA - The Global Cinema Advertising Association to host a masterclass exploring the dual impact of extended formats: crafting compelling brand stories and significantly shaping viewer emotions and brand perceptions. Discover the art of storytelling that captivates your audience completely, using techniques inspired by cinema. Gain strategies and tools to enhance your long-form projects, making them truly resonate with viewers.