Journey into the timeless realm of African storytelling to a bridge where the ancient wisdom of Griots and traditional historians meets the pulse of contemporary advertising. As the crackling firesides of old meet today’s scrolling screens, discover storytelling secrets that promise to unlock a world of untapped potential. From East Africa, our storytellers; with drums and fire, songs and stories will take you on a safari to the birthplace of storytelling. Together with their audience, they will unearth storytelling jewels passed on from fireside to fireside, family gathering to family gathering, clan meeting to clan meeting, generation to generation and show just how yesterday’s nuanced techniques of storytelling, deeply rooted in African culture can breathe new life into today's platforms.