From the dawn of the web to the great shift to mobile, we've seen how technology can ignite creativity and revolutionise marketing. AI is poised to do the same, unlocking powerful new ways to learn, ideate and create. Join Vidhya Srinivasan, Google’s Ads Product Vice President, and Alex Chen, Director at the Creative Lab, to hear how AI can enhance creativity, productivity, and performance, empowering people, businesses, and marketers. Discover how the future of AI, including Google's bold and responsible vision for the Gemini era, will be shaped by engineers and creatives alike, ultimately making AI more helpful for everyone.