Join Chairman and CEO Mark Penn as he reveals how nonconformist thinking can help brands navigate the complex landscape of today’s tech trends and find genuine ways to innovate, avoiding the traps that hinder long-term growth. This session will urge marketers to examine the industry’s “emerging tech problem”, giving delegates methods for looking past hype cycles to find technologies that offer real value. Dive deep into the most successful innovators of frontier technology, extracting practical advice for incorporating emerging tech into the brand creative mix. Join to learn how to become an innovator in the tech frontier.