Dive into the heart of creative impact like never before. This session is your golden ticket to understanding not just the ‘what’ but also the ‘how’ of leveraging creativity for unparalleled impact. Designed for those who thirst for knowledge and crave actionable insights, The Creative Impact Sprint distils cutting-edge research into potent takeaways. Prepare for an adrenaline-fueled one-hour journey through cutting-edge research on creative impact, where data drops are as rapid as they are revelatory. You will leave this session not just inspired, but equipped to convince even the most sceptical CFO on the power of creativity. Get ready for an immersive experience that will electrify your creative spirit and turbocharge your approach to impact. — The Creative Impact content stream at Cannes Lions is co-curated with WARC, the authority on marketing effectiveness. —