How do brands that have been ubiquitous in culture for decades remain true to their roots while facing changing human and cultural demands? How do they remain authentic to create human and financial value? Sustainable growth means earning people’s decisions day in and day out by adding more value and creating new experiences. This requires understanding the whole human, not just consumer. Join us to see powerful use cases showing how human centricity can unlock creativity and innovation to drive and shape brand and category growth. Come to hear from Jane Wakely, Chief Consumer and Marketing Officer, and Mauro Porcini, Chief Design Officer, as they bring to life PepsiCo’s journey to elevate human centred brand experiences to power positive growth.