19
June
2024 / Host: DDB Worldwide / Stage: Debussy Theatre
Today’s rich and complex communication ecosystem means consumers are surrounded by more voices and more points of view than ever before. And while technology is opening up new doors every day, if true emotions and feelings are not evoked, a brand’s power to forge authentic connections with audiences, build relationships with consumers and stay culturally relevant is greatly diminished.
Join Chaka Sobhani and creative game-changers from the worlds of film and TV, content creation and advertising featuring viral sensation Alix Traeger and world-renowned advertising Chief Creative Officer Richard Brim, plus a surprise guest, at this lively and feeling-provoking discussion to inspire innovative creative content production, ensuring emotion always lies at the heart of brand messaging in this super-charged and complicated world.