Discover how Duolingo captured the hearts of Gen Z in India. Find out how the language-learning platform navigates India's complex, multilingual market to democratise language learning. This session will equip you with strategies to penetrate new markets while staying culturally relevant and engaging to your key consumers. Here's your chance to explore creative tactics such as leveraging culturally relevant content, moment marketing, and gamified learning to help you maintain high user engagement and relevance. Join this talk to gain practical tools and insights that will help you effectively connect with new audiences and understand how playful and fun approaches can transform your consumers into fans and brand advocates.