Lo-fi creativity is enjoying a special moment right now, but as we will show, lo-fi work has already been winning Lions for many years. For this second part of the LIONS "Guide to Creative Survival" Susie Walker and team have trawled through archives to find years of rich data and insights in the winning entries and talks. She will bust some of the myths associated with this democratised style and offer insights on how to create lo-fi work that works.