The creative team behind "The Last Ever Issue" come together to tell us the story of how this iconic piece of work came to be. All three clients (Gazeta.pl / BNP Paribas / Mastercard) as well as the creative crew at VMLY&R Poland present this case study - warts and all. Expect an honest and unabridged narrative about their motivations, excitement, overtime hours, all the hardships along the way and of course the indescribable joy of winning the first Cannes Lions Grand Prix and Titanium ever given to Poland.