“A more human future.” It sounds like a place we’d all like to get to, especially at a moment when so much feels disconcertingly out of our control. But what does it really mean? And what steps can we take to regain control, make conscious choices, and work to create a future we want to live in? R/GA Global CCO Tiffany Rolfe and Global CXO Ben Williams share how designing a more human future became the agency’s purpose; the principles that guide how the agency works with clients; and how those principles can be used by anyone who wants to play an active role in shaping a future that works better for businesses, brands, and, ultimately, all of us.