As the world - and the creative industry - continues to search for the 'how tos' of the current unusual times, Cannes Lions Chairman, Philip Thomas, leads a debate with four industry leaders from across the globe on the challenges and opportunities of building a creative culture. Join us for an in-depth look at what it actually takes to grow an award-winning creative culture in your business. Among the subjects of the debate will be: Is there a definition of creative culture? What does a safe space really mean? How important is the process in creating a creative culture? How much of a challenge is the new distributed model to creativity?