June 2023

Cannes Lions Entertainment Lions For Gaming Winners & Shortlists

The Entertainment Lions for Gaming celebrate creative work that connects people to brands through gameplay.

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Francine Li, 2023 Jury President

Global Head of Marketing, Riot Games, Global

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Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
FIFA 23 X TED LASSO

Brand Partnerships, Sponsorships & Collaborations

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
FIFA 23 X TED LASSO

Brand Integration for Games

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

(opens in a new tab)
Silver Cannes Lions
UNBRANDED MENU

Influencer & Co-Creation

UNBRANDED MENU

MCDONALD'S, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
OREO CHEAT COOKIES

Brand Partnerships, Sponsorships & Collaborations

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
THE PRINGLES NPC

Brand Partnerships, Sponsorships & Collaborations

THE PRINGLES NPC

PRINGLES, GREY

(opens in a new tab)
Silver Cannes Lions
THE GAMING CAP

Diversity & Inclusion in Gaming

THE GAMING CAP

DELL, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
MACHINEGUN MOUTH

Audio-visual Content

MACHINEGUN MOUTH

BATTLEGROUND MOBILE INDIA, DDB MUDRA

(opens in a new tab)
Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

Audio-visual Content

PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

PLAYSTATION, SIX INC.

(opens in a new tab)
Bronze Cannes Lions
THE TAIWANESE WORLD OF WARCRAFT

Audio-visual Content

THE TAIWANESE WORLD OF WARCRAFT

WORLD OF WARCRAFT, DENTSU CREATIVE TAIWAN

(opens in a new tab)
Bronze Cannes Lions
READY PLAYER MOM

Live Broadcast / Live Streaming

READY PLAYER MOM

ENTEROGERMINA, MRM

(opens in a new tab)
Bronze Cannes Lions
MISSION: WHOPPER

Live Broadcast / Live Streaming

MISSION: WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Bronze Cannes Lions
THE FLOOR IS FLAVA

Brand Integration for Games

THE FLOOR IS FLAVA

FRANK'S REDHOT, GREY

(opens in a new tab)
Bronze Cannes Lions
ADOPT A STRAY

Use of Gaming / Streaming Platforms

ADOPT A STRAY

FRESH STEP, FCB CHICAGO

(opens in a new tab)
Bronze Cannes Lions
SUPER WENDY'S WORLD

Community Management / Social Engagement

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
FIGHTING TO REMEMBER

Influencer & Co-Creation

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Bronze Cannes Lions
LOVE SQUAD

Influencer & Co-Creation

LOVE SQUAD

WAOO, UNCLE GREY

(opens in a new tab)
Bronze Cannes Lions
URBAN MINER

Brand Partnerships, Sponsorships & Collaborations

URBAN MINER

ELKJØP, NORD DDB

(opens in a new tab)
Bronze Cannes Lions
GAME-HER

Diversity & Inclusion in Gaming

GAME-HER

GUARANA ANTARCTICA, SOKO

(opens in a new tab)
Bronze Cannes Lions
BURGER GLITCH

Social Behaviour & Cultural Insight

BURGER GLITCH

BURGER KING, DAVID

(opens in a new tab)
Bronze Cannes Lions
TURBOKADDY

Social Behaviour & Cultural Insight

TURBOKADDY

KAUFLAND, DDB

(opens in a new tab)