Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2018
Overview
Entries
Credits
Description
In the story laid out in the webseries, “Mario,” a digital security specialist, comes back from a secret test from the number 01.09 on his hand. Alongside his friend “Fred,” a journalist at a car magazine, and a mysterious character known as “Five” (or 01.05), he begins carrying out missions. Mário believes that he’s taking part in the final stages of the test alongside “Five.” The number on his hand (01.09) functions as a key and entry code in his missions. On the last one, on the date 01.09, “Mário” and “Five” have to find a car in a parking garage. After they fail to find a car with the license plate 0109, they try reading the number backwards and discover that this time, the number revealed a word: Polo.
Similar Campaigns
12 items