We created adhesive, faux ‘barcodes’ that carry a helpline number that’s disguised as the bar’s code. Printed in the standard New Zealand barcode shape and form, they can be stuck onto any domestic purchased product and go completely unnoticed. They also cost next to nothing to reproduce enabling us to supply nurses in A&E with rolls of the stickers. After dispensing treatment, nurses can dispense the helpline number to the victim.